Best Dog Toy Brand – Newsweek

Key to a happy and healthy dog life, playtime offers our furry friends both enrichment and an outlet for their natural instincts and energy. But choosing the perfect toy for their play style can be a bit of an adventure. Take a look at our list of the best dog toy brands as recommended by our experts. With offerings from durable chews to mentally stimulating puzzles and cuddly companions, this list highlights brands that prioritize quality, variety and endless playtime fun for your dog. Which brand checks all the boxes?

These 10 dog toy brands were selected by our expert panelists and contributors and voted on by readers as the best of the best.

Table of Contents

1. Lambwolf Collective

Leaning toward the softer side, toys from Lambwolf Collective focus on gentle play and mental enrichment more than full-bore physical activity. Inspired by the Montessori approach of education through open-ended discovery, designers created each toy to stimulate doggy senses to their greatest potential. The results are perfect for keeping pups occupied indoors. Oh, and did we mention the toys are both cute and lovely?

2. Fable Pets

Can a dog toy be chic? Fable Pets submits that it can, while also being genuinely entertaining for your dog. The brand’s sleekly designed toys come in stylish colors and blend in nicely with your living spaces. Plus, their clever designs provide multiple functionalities—serving as a chew toy, a treat toy or even tug toys or rolling toys when interlocked together.

3. KONG

An iconic choice, the classic KONG is known for its durability, versatility and nearly universal dog-appeal. Even play-averse dogs will happily nosh on one filled with a favorite frozen treat. Thankfully, the brand uses super-tough, non-toxic rubber to keep your fuzzball safe. And they’ve designed even more great toys, including rope tuggers, frisbees and stuffies. Another thing to love? The brand website offers free info ranging from treat recipes to toy-assisted training tips.

4. BarkShop

Budget friendly and offering an extensive collection to choose from, BarkShop is great for pet owners whose charges crave variety. Chew toys, fetch toys, tug toys, puzzles, plushies—they’ve got it all in colorful and cute designs. Love a good collab? You’ll find some great ones here with brands from Peanuts to Dunkin.

5. Jolly Pets

This budget-friendly brand offers a wide variety of toys, from soft bouncy balls and classic chew bones to freezable treat toys and stuffed tuggers that squeak to send your fuzzy friend into a frenzy of play. Toys come in small, medium, large and X-large sizes. The brand also prides itself on being totally made in the USA.

6. Tearribles

Ripping, tearing and rending have never been cuter. If your dog likes to shred toys or, you know, furniture, then Tearribles has your back. Their cute, plushy toys come ready to be rent, with Velcroed parts that pop off as your dog bites, pulls and shakes the toy. Let your buddy work those natural prey instincts out by disassembling the toy: then put it back together and let them begin again. They’ll love you for it.

7. West Paw

Certified B Corporation West Paw promises sustainability, and boy do they deliver. Their minimalist toys are made of Zogoflex, a non-toxic material created from 100% recycled plastics that are also 100% recyclable. Customers can even send back old toys to be recycled into new! And don’t worry—dogs love these toys too. West Paw offers the right size and shape for every doggy mouth and a highly durable build that satisfies even heavy chewers.

8. goDog

Plushy toys that are super-duper-durable? Yes, please! Enter goDog’s adorable toys that somehow manage to be fluffy and tough at the same time. Super chewers can gnaw to their heart’s content with no sore gums or ruined stuffies. Pet parents love the affordable price tag and cute collections offered. Another impossible feat from GoDog? They’ve created a squeaky toy that never annoys since its ultra-sonic squeaker can’t be heard by human ears.

9. Soda Pup

Popular with pet owners who have aggressive chewers, Soda Pup’s rubber toys are made in the USA and come in three levels of toughness—Original, Magnum and Puppy. The kitsch-culture designs are brightly-colored renditions of odds and ends from American design—there’s a soda can, a muffin, a garden gnome and even a grenade. Most play double duty (e.g., both a chew toy and a treat dispenser), so you get the most bang for your buck.

10. ZippyPaws

Offering a variety of toys that appeal to a wide range of doggy instincts, ZippyPaws has an option for all kinds of doggie play preferences. Choose toys that squeak or crinkle for sound-activated play, or try a ZippyTuff+ toy if your dog loves to chew. A line of puzzle toys keeps food-motivated smarty-pants occupied while the brand’s Ecozippy toys provide natural, eco-friendly options.

About Newsweek Readers’ Choice Awards

Our nominees are editorially driven with contributions from a panel of travel experts. The final list is determined by Newsweek editors. Readers can vote once per category, per day. For more details, read our terms and conditions. For any questions, please see our FAQs or email us at [email protected].

Panel of Experts

Susan Lanier-Graham is founder and publisher of Wander With Wonder, an award-winning online travel journalism magazine. She has authored more than 75 books and hundreds of magazine articles while traveling the world over the past three decades. Susan’s work has appeared in a variety of publications, including various AAA publications, TravelandLeisure.com, Hotels.com, Modern Luxury, WHERE publications, Fairmont.com, Marriott.com and more. Susan is a member of Society of American Travel Writers, International Food, Wine and Travel Writers Association, and North American Travel Journalists Association. She is also a Certified California Wine Appellation Specialist.