March 5, 2024

Bowlingual Dog

Animal Planet Directory

‘Everything that is visible is a concern to a pet owner’

One impact of the COVID-19 pandemic was the increase in the number of pets, and the US counts 5 million more pets since the start of the pandemic.

And spending more time at home means owners became more aware of the health of their pets, and that translated into spending more money on supplements to boost the health of their furry babies.

According to Packaged Facts, sales of pet supplements grew 21% in 2020 to nearly $800 million and are predicted to pass $1 billion by 2025.

“Everything that is visible is a concern to a pet owner. They will do something about it,”​ Gustavo Zenaide, Vice President of Pet & Animal Well-being for ADM’s Animal Nutrition business, told NutraIngredients-USA.

As such, skin and coat are still areas of concern for owners, as is digestion (if a pet’s digestion is disrupted or upset, that is very obvious to an owner). The two big categories within pet supplements are hip and joint, plus oral health, both of which are visible to an owner.

One area that is perhaps less obvious to spot or may manifest in different ways, is anxiety and mood. There were reports that animals became more anxious at the start of the pandemic as owners shifted from being away during the day to being at home all the time. As pets and owners became accustomed to this new home working arrangement, such anxieties declined, but pets are now faced with owners transitioning back to office work, at least a couple of days per week – a change that is again causing anxiety.

As such, stress management options are also on the rise, including products formulated with CBD.