Primal Pet Foods: Bringing the Benefits of Raw Nutrition to More Dogs

With a commitment to feed pets the way nature intended, Primal Pet Foods has always been focused on improving the overall health of pets by getting more raw and fresh foods into pet’s bowls. And with the company’s latest innovation, Kibble in the Raw, Primal is making raw nutrition more convenient and accessible to more pets. The new line of complete and balanced recipes for dogs combines the power of raw nutrition with the convenience of a kibble.

How It’s Different

By leveling up from a tradition kibble to Kibble in the Raw, pet parents can offer the real whole food, raw nutrition their pets need to thrive without changing their feeding routine. Each Kibble in the Raw recipe is crafted with thoughtfully selected, premium and raw ingredients to deliver optimized nutrition.

Each ingredient is uniquely prepared to maximize its nutritional value before being artfully combined and freeze-dried into bites, so pet parents can scoop and serve. Unlike traditional kibble, Kibble in the Raw features freeze-dried raw protein, visible ingredients, and no synthetic vitamins or minerals. Since each recipe is freeze-dried and not cooked at high heat, it maintains its optimal nutrition and taste while in a format that is convenient and easy to feed.

Easily Unlock the Power of Raw

By feeding Kibble in the Raw, pet parents are providing their puppy or adult dog with the necessary raw nutrition they need to thrive, while also supporting healthy weight, skin and coat, oral health, clear eyes, and more.

Raw nutrition isn’t just a trend – it’s beneficial for a pet’s overall health and well-being. Incorporating raw proteins, like Kibble in the Raw, are biologically appropriate for pets, meaning they’re highly digestible, especially compared to no-raw, traditional kibble formulas. And when they’re more digestible, they allow for better absorption of nutrients to support vitality and longevity.

Backed by Research

As a leading manufacturer of raw and freeze-dried diets, Primal has been taking the lead on a collaborative research project with the University of Illinois to help further understanding of alternative formats of feeding including the new Kibble in the Raw product. The results from the first study were published in Journal of Animal Science and indicated that Kibble in the Raw performs just as well as the company’s existing frozen raw and freeze-dried diets from a digestibility and performance standpoint. It also showed that the processing methods used by Primal effectively retain the nutritional integrity and bioavailability of the ingredients.

The Final Scoop

With Kibble in the Raw, pet parents can serve like kibble, nourish like raw, and provide their dog with the nutrition they truly need to thrive. By incorporating this new product into a dog’s diet, pet parents are prioritizing their pet’s health and happiness, ensuring that they live their best life for many years to come. Make the switch today and discover how one small change can make all the difference.